Is The L.A. Food Truck Bubble Ready To Burst?–LISTEN
The gourmet food truck craze that started in Los Angeles may be reaching its peak. These days, hundreds of gourmet food trucks are roving the Los Angeles streets, selling everything from Korean tacos to grilled cheese sandwiches, Indian street food to $12 hamburgers.
“It seems like every day, you see a new truck on Twitter,” says Matt Chernus, who co-owns Grill ‘em All. “It’s getting to the point where you’ve got to wonder if this city can really hold this many trucks. Once you start seeing a copycat of every truck, you’re going to see a downward spiral.”
Chernus’s heavy metal-themed meals-on-wheels came in first place in the reality TV show “The Great Food Truck Race” last year. He says there has been some infighting over territory and bragging rights between truck owners.
“I think everybody’s cool at the end of the day, but of course there’s always gonna be some smack talk going on between truck operators,” Chernus says with a devilish smile. “I mean, I’ve definitely partaken in it.”