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Chile Pepper Capital Seeks To Preserve Roots—LISTEN TO THE STORY

http://www.npr.org/2011/07/31/138805258/chile-pepper-capital-seeks-to-preserve-roots

New Mexico chile peppers are distinct, but locals in the pepper industry have been struggling to compete with the foreign pepper market. A new state law requires that only New Mexico-grown peppers are labeled as such.
July 31, 2011

The heart of chile pepper country in southern New Mexico is the tiny village of Hatch, which bills itself the “Chile Capital of the World.” A new state law aims to protect this food heritage by preventing foreign peppers from being labeled as New Mexico-grown.

At the heart of the “Chile Capital” is the Pepper Pot restaurant, which exclusively serves New Mexico-grown chiles. In the kitchen of the Pepper Pot, owner Melva Aguirre churns out hundreds of plates a day of chile rellenos.

“A lot of people use Spam. A lot of people don’t eat meat, so they put cheese in them,” she says. “When it’s time for me to make it for the chile festival, I have to make up to 3,000 to use on the weekend.”

Tens of thousands of hot-pepper fans converge on Hatch each fall for the annual chile pepper festival, all devotees of the smoky, rich flavor distinct to the New Mexico variety.

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