October 6—-What Steve Jobs Understood That Our Politicians Don’t—-
As in most other big American cities, it would be hard to walk 100 feet in Washington and not slam into somebody who’s using something that Apple created — an iPhone or an iPad or a Macbook Pro. And so it’s staggering to contemplate just how little of Steve Jobs’s genius ever permeated the nation’s politics, and how much he understood about modern America that those who govern it still don’t.
This was the underlying point of “think different” — that our choices were no longer dictated by the whims of huge companies or the offerings at the local mall. This was the point of a computer that enabled you to customize virtually every setting, no matter how inconsequential, so that no two users had the exact same experience. This was the essential insight behind devices driven by a universe of new apps, downloaded in seconds depending on your lifestyle and interests.