Although the magazine featured Trump — or a melting version of his face — several times on its cover, the magazine passed on naming him “Person of the Year” in 2015. Instead, it selected German Chancellor Angela Merkel, whom the magazine credited with opening her nation’s border to hundreds of thousands of refugees and managing Europe’s debt crisis.
“I told you TIME Magazine would never pick me as person of the year despite being the big favorite. They picked [the] person who is ruining Germany,” he tweeted soon after the news was announced last December. Trump did not take that news well.
“I was on their cover four, five weeks ago. They should have picked me for the ‘Person of the Year,’ but they didn’t. No, they should have,” Trump said. “ … I said I’m never going to get it because I’m not establishment. But every panel that I saw on television when Time was — because, you know, it’s sort of cool, even though the magazine’s going down the tubes. No, it’s a cool thing. Most magazines are going down, in all fairness to them. It’s great, isn’t it? To watch these guys go down the tubes? Isn’t it great? I love it.”
Now he’s finally the loser on the cover of Time.