President Trump has developed a consistent tactic when he’s criticized: say that someone else is worse.
This week, when the Congressional Budget Office estimated that Republicans’ health care plan would leave 24 million additional people uninsured in 2026, Trump’s first move wasn’t a direct response. Instead, he took to Twitter to blast the Affordable Care Act (commonly referred to as Obamacare), criticizing how much was spent on promoting it and asking people to tweet their own criticisms.
This particular brand of changing the subject is called “whataboutism” — a simple rhetorical tactic heavily used by the Soviet Union and, later, Russia. And its use in Russia helps illustrate how it could be such a useful tool now, in America. As Russian political experts told NPR, it’s an attractive tactic for populists in particular, allowing them to be vague but appear straight-talking at the same time.
A schoolyard taunt, brought to a global level
The idea behind whataboutism is simple: Party A accuses Party B of doing something bad. Party B responds by changing the subject and pointing out one of Party A’s faults — “Yeah? Well what about that bad thing you did?” (Hence the name.)
It’s not exactly a complicated tactic — any grade-schooler can master the “yeah-well-you-suck-too-so-there” defense. But it came to be associated with the USSR because of the Soviet Union’s heavy reliance upon whataboutism throughout the Cold War and afterward, as Russia.