Some Stories: Lessons from the Edge of Business and Sport ~ Yvon Chouinard

Just started reading Yvon’s new book of stories and came across this sentence from an old report he wrote on a climb in Canada that Chounard and Becky did. Just one of those good reminders on perspective as we haggle over zipper placements….”

Walker Ferguson

 

“At the first bivouac, Fred pulled out his sports coat, stuffed the lining with crumpled-up pages from our Louis L’Amour novel, and in the morning burned the whole thing to make tea, adding creamer and sugar for extended calories. The master had given a very impressionable twenty two year old a lesson in “light-and-fast”- or was it “quick-and-dirty” alpinism.”

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“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” — Yvon Chouinard

 

For nearly 80 years, Yvon Chouinard has followed his own advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well.

Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company’s new simple but direct mission statement, revised for the first time in 27 years: “We are in business to save our home planet.” With it he emphasizes the urgency of the climate crisis then entreats every person’s obligation to reflect on, commit to, and act on this mission.

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