Sometimes it’s difficult to find the things that we, as human beings, have in common.
We live in times when the “Us vs Them” narrative has become mainstream. We get caught up in minutiae and risk losing sight of what binds us, rather than divides us.
This Danish television station ad, entitled “All that we share,” challenges this narrative with a simple but effective formula.
In the video, groups of Danes get onto a stage, stepping into delineated areas on the floor that define them by opposition — “The high earners” vs. “Those just getting by;” lifelong Danes vs. immigrants; “Those who trust” vs. “Those we try to avoid.”
At some point, something happens that will push these people to step outside their defining boxes.