For only $50 you can skin uphill …

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In the 84 years since the first mechanical ski lift opened in Sun Valley, Idaho, the U.S. has never seen a ski resort with no form of motorized transport. On February 15, that will change with the opening of Bluebird Backcountry, a “human-powered” resort 20 miles north of Kremmling, Colorado, with 300 acres of avalanche-evaluated inbound territory, another 1,200 acres of true backcountry terrain, and exactly zero chairlifts. The new business model arrives at a moment when alpine touring is gaining more attention among casual skiers who are fed up with long lift lines, exorbitant resort prices, and overcrowded slopes. Bluebird’s model will require all visitors to use backcountry skins to access its runs—with lessons and rentals provided for newcomers unfamiliar with uphill skiing.

“Nothing about Bluebird Backcountry is new,” Erik Lambert, one of the resort’s co-founders, told SNEWS. “People are doing amazing things to push uphill skiing forward and to improve the learning process, but we haven’t encountered anyone who’s putting all of those pieces into one place to make it comfortable and easy to get started.”

Three skiers standing on top of a mountain looking out at a blue sky.

Bluebird Backcountry will offer 1,500 acres of formerly private, never-before-skied terrain.

Photo by Doug McLennan

The idea for Bluebird was born in 2016, when Lambert’s co-founder, Jeff Woodward, took his brother, a backcountry novice, out for a day of touring.

“Jeff started thinking about how unnecessarily difficult it is to learn how to backcountry ski,” said Lambert. “He knew there had to be a better way.”

Lambert and Woodward went back and forth about how a backcountry resort would operate, and ultimately decided that it would be most beneficial to gear a large part of the business toward newcomers—those who had never toured before and who wanted an easy, affordable, safe way to enter the sport. When they started asking around, they discovered that demand for this type of service was even higher than anticipated.

Two backcountry skiers smile at the camera on a slope in the middle of aspen trees.

Skiers and snowboarders can hone their backcountry skills with lessons, rental gear, and an affordable $50 resort entry fee.

Photo by Erik Lambert

“The best analogy we have is climbing. In the past, climbing required a mentorship model in order to learn. The advent of the climbing gym changed a lot about how people began to enter the sport. It made it more accessible, easier to get basic education, and more comfortable. That’s where we’re going with backcountry skiing. There’s a demand, but there’s no good outlet to give people a chance to get going. I personally believe that backcountry skiing is about 30 years behind climbing in this sense,” Lambert said.

Visitors will be able to access Bluebird’s terrain for a flat fee of $50. Two-hour introductory lessons, also $50, will teach backcountry safety, etiquette, and the basics of touring. Onsite rental gear will include a brand-new fleet of Black Diamondskis, Weston splitboards, Dynafit boots and ski bindings, and Spark splitboard bindings, with beacons, probes, and other avalanche equipment also available.

A backcountry skier turns through deep powder with trees and mountains in the background.

Bluebird Backcountry will open to the public on February 15, 2020.

Photo by Doug McLennan

SNEWS is the first to report that the resort will also offer a passport booklet that visitors can fill out as they tour the resort.

Says Lambert, “There will be stamps hidden around the mountain. Some of them will be roving. You’ll have to find certain places or people in order to get a stamp. If you get enough, we’ll give you a prize.”

While this might seem trivial or gimmicky, it actually fits well with Bluebird’s commitment to welcoming newcomers.

“Backcountry skiing is physically demanding. For people just getting started, they might need some incentive to stick with it,” says Lambert. “We can’t physically change the reality of what you need to skin, but we can mentally change how people approach it. For instance, during our prototype days last year, we set up a bacon station. One of our volunteers dressed up in a hula skirt, and halfway up the skin track she was waiting with a Coleman stove, cooking bacon for people as a surprise. Everyone loved it.”

 

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