The Rōbert [Cholo] Report (pron: Rō'bear Re'por)

Through her YouTube videos, Doña Ángela has become among the most watched and beloved cooks in the crowded market of online food shows. But what explains her widespread popularity?

By Eduardo Medina

March 30, 2023

With a small stack of handmade tortillas at her side, a shy Mexican grandmother in a purple apron looked at the camera and introduced herself to the world.

“I’m going to present to you this recipe,” Doña Ángela, or Mrs. Ángela, says in her first YouTube video, from August 2019, speaking Spanish in a dulcet tone that creaks slightly like a sturdy barn door. “I hope you like it.”

Millions of people did. And they have adored her ever since.

Mrs. Ángela, whose full name is Ángela Garfias Vázquez, has quickly become one of the most watched and beloved cooks in the extremely crowded market of online food shows. The roughly five- to 10-minute videos are recorded at her ranch in Michoacan, Mexico, by her daughter, who tracks her dicing of onions and grinding of corn with a phone camera.

Mrs. Ángela’s channel, “De Mi Rancho a Tu Cocina,” which means “from my ranch to your kitchen,” has more than 437 million views.

That is more views than Martha Stewart’s channel (roughly 172 million) and the NYT Cooking channel (about 72 million) combined. She has nearly overtaken the Food Network’s YouTube page, which has about 590 million views and hosts several big names in food entertainment.

What explains Mrs. Ángela’s popularity?

“The kind of rural space that Doña Ángela represents is not as visible in food media,” said Ignacio Sánchez Prado, a professor of Spanish and Latin American studies at Washington University in St. Louis, who specializes in Mexican culture. “And I think she hit a nerve with that.”

Many fans and Mexican cuisine experts believe the appeal lies in her grandmotherly aura, which particularly enchants people of Latin American descent who see their abuelas, or grandmothers, in Mrs. Ángela: her shirts flecked with flowers, the dark spots on her hands and a mysterious ability to handle burning-hot tortillas without flinching.

“It’s so layered,” said Tiffany Holz of Bettendorf, Iowa, a longtime fan of Mrs. Ángela’s whose grandmother is from Mexico. “Just every ingredient, every article she uses. It’s all these little revelations of memories coming back to you.”

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SXB ~ Baja California Sur

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rare print of “The Great Wave off Kanagawa,” one of art history’s most iconic images, fetched a record $2.76 million at a Christie’s auction in New York on Tuesday. 

The 14.6-inch-wide artwork is now the most expensive piece by Japanese printmaker Katsushika Hokusai ever to go under the hammer, the auction house said.

Created in the early 1830s, the “Great Wave” depicts three fishing boats battling raging seas in what is today Japan’s Chiba Prefecture. It is part of a genre known as “Ukiyo-e” that saw artists mass-produce works on paper using woodblock printing. 

Related video: The artisans keeping Japan’s woodblock print tradition alive

Experts are uncertain of how many copies of the “Great Wave” were initially produced, though there would have once been several thousand of them. The prints were not always as sought-after as they are today, however, and only a fraction are thought to have survived.

Blogging for the British Museum, which owns three original copies of the “Great Wave,” researcher Capucine Korenberg wrote in 2020 that printmakers “would have produced prints until the woodblocks literally wore out,” adding that this may mean as many as 8,000 were made. However, Korenberg said she had only been able to find photographic evidence of 111 different versions. 

Why the ‘Great Wave’ has mystified art lovers for generations 

Korenberg added that prints of the “Great Wave” were inexpensive at the time, and would once have cost the same “as about two helpings of noodles in the mid-19th century.”

Part of Hokusai’s famous “Thirty-six views of Mount Fuji” series, the “Great Wave” is now among the world’s most widely reproduced images, appearing on posters, mugs, shirts and fridge magnets.

Other copies auctioned by Christie’s in recent years have ranged in price from a few hundred thousand dollars to over $1.5 million. The one sold on Tuesday is described in the auction house’s catalog as a “well-preserved” early print that ranks “beyond doubt among the 20 or so best impressions surviving today,” though Christie’s had initial estimated bids between $500,000 and $700,000. 

Hokusai’s “Koishikawa yuki no ashita (Snowy morning at Koishikawa)” also appeared at the auction, selling for over $30,000.Credit: Courtesy CHRISTIE’S

Listed under its full name “Kanagawa oki nami ura (Under the well of the Great Wave off Kanagawa),” the item was acquired by the previous owner’s family in the early 1900s and was once exhibited at the Glyptotek art museum in Copenhagen. 

The record sale was part of a major auction of Japanese and Korean art that saw almost 200 artworks and antiquities fetch a combined $11.4 million. 

The “Great Wave” print was among more than 10 works attributed to Hokusai that appeared in the sale. Also among them were prints depicting a waterwheel and a snowy landscape, both from his “Thirty-six views of Mount Fuji” series, that sold for $37,800 and just over $30,000, respectively. 

The biggest sale of the day, however, was achieved by an 18th-century Korean “moon jar” — a white porcelain vessel made by joining two hemispherical halves — that sold for over $4.5 million.